Colorant-free products

Colorants are used to enhance the visual appeal of products, to achieve a certain color, or to categorize products according to different purposes. Colorants can be found in colored cosmetics such as lipstick, eye shadow, nail polish, and foundation, as well as skin and hair care products such as shampoo and lotion. They are plant or mineral-based colorants. For example, yellow pigment obtained from turmeric or mineral-based colorants such as mica are natural options. Chemically produced colorants in laboratories can be used to achieve more vibrant colors or to ensure that the product maintains its color for a long time. These types of colorants are synthetic colorants. The term "colorant-free" describes the absence of artificial or natural coloring agents. These types of products can be preferred especially by those with sensitive skin or those who want to avoid chemicals.